Do you know what the most cost effective and cost-efficient forms of marketing are for your small business? It’s certainly not posting expensive ads on social media platforms such as Facebook. It’s not placing ads in your local newspaper. Blog writing for small businesses is the key to effective marketing. In fact, it’s an incredible marketing tactic that will gain significantly more visibility for your website and ultimately your business. In essence, a business blog is a valuable marketing tool that will help your organization grow.
First and foremost, blog writing for small businesses goes a long way in driving traffic to your website. You do want more visitors, don’t you? How about visitors that are your ideal target audience? So, the question of the day is how can you attract people to visit your website who have never hear of you before without placing expensive ads online and in print? You can accomplish this by posting blog articles to your website and optimizing them for the major search engines such as Google.
Here’s how it works.
Each and every time that you publish a blog post to your website Google will factor that written content into their algorithm. That means each and every time that you publish a blog post it provides you with an opportunity for your website to show up in the search engine results. It’s important to only post blog articles that not only read well, but also provide your target audience with valuable information.
If you can accomplish that your website will soon start appearing in the search results. As you post more high-quality blog content your website will start to move up the rankings. Your main goal with blog writing should be to attract your ideal target audience to your products and or your services by means of linking them to a landing page on your website from the Google search results. This landing page is a pre-qualifier to the service or product that they are interested in. They landed there because of the key phrase they searched for, therefore this landing page is a great opportunity for you to place a call to action on the page. You know why they are there, and what they need, now it’s time to engage them by having them call you or even fill out a form.
It’s important to understand that Google search rankings will be changing and shifting constantly based on your competition and no two search results are the same, but the good news is that our professional blog writers will help you get there and just as important, we will help you stay there as well.
If you would like more information about how blog writing for small businesses will help your business grow in leaps and bounds, please contact us today.
Your Blog Today provides professional blog writing services for businesses, agencies, and individuals on a weekly and monthly basis. All of our written content is created by professional writers in order to appeal to both your target audience, and the major search engines. Our blog posts are fully optimized for the highest level of search engine visibility in order to drive significantly more traffic to your website.
In addition, your blog posts will include a call-to-action message that grabs the attention of potential leads and converts existing leads into customers.
Our team of marketing experts fully understands how to write for people, and the search engines without having you sound like a robotic selling machine. Please call or email today for more information or to get started. We look forward to working with you.