The first step to building an effective content strategy is to identify the goals of your business. That’s right, your “business”… not just your blog.
Knowing what your goals are can help you turn them into something quantifiable and measurable. It helps guide your content marketing decisions and keep things on track.
If you don’t have something to work towards, and a way to measure it… Then you’ll never know if you are succeeding.
CLICK HERE to read Will Blunts excellent article and find out exactly how to create a crushing content strategy.